Lashes: The Ending, The Boom, The Topping of the Cake
A Profile on Lashes of Luxury
Melissa Chinyelu Digwo is not your average recent college graduate. While preparing for the MCAT and completing all the other tasks of a young adult, she is also the CEO of the flourishing company, Lashes of Luxury.
From Lashes of Luxury Site (https://www.lashesofluxuryco.com/)
Many may wonder how this future doctor stumbled into the beauty industry. The birth of her company was in response to the hefty cost of luxury mink lashes. Seeing those prices and wanting to make that same glam lash statement more affordable, Melissa decided to take matters into her own hands and jumped into the lash business. With the power of YouTube and some practice, she created lashes that many wanted to buy. As for the trajectory of her affordable lash business, Melissa merely thought it was going to be a side hustle that would generate a handful of orders from her friends. Little did she know that her idea would spark a thriving website generating orders from people way outside her inner circle of friends.
From Lashes of Luxury Site (https://www.lashesofluxuryco.com/)
When asked why she was so passionate and interested in lashes, Melissa explained that lashes are “the ending, the boom, the topping of the cake.” They complete the look and make her feel even more beautiful. “Every woman deserves to be beautiful,” Melissa says, and her way of fulfilling that statement to the world is through her lashes. Her statement about every woman’s right to feel beautiful was touched upon as we discussed how to make the beauty community a more inclusive place. Melissa challenged the industry “to be more open and accepting,” as there are so many walks of life that deserve to be seen, raising the issue of inclusivity that cannot be ignored.
From @lashesofluxuryco (https://www.instagram.com/lashesofluxuryco/)
So what’s next for this blossoming company and the future of lashes? Melissa isn’t entirely sure but is opened to all possibilities. She loves that the business gives her an outlet from STEM and would love to see the business grow. Regarding the future of lashes, “just continue making trends,” Melissa says. From color to half lashes and even 25 mm length, Melissa expressed how she enjoys the creativity people embody. Plus, trends allow people in the business like herself to keep developing the craft. With her positive attitude and savvy for commerce, there is no doubt that Melissa will be contributing to this ever-growing community and making her defining mark on the beauty world for years to come.
Want to learn more about Lashes of Luxury?
@lashesofluxuryco
www.lashesofluxuryco.com
-Ali Wood