Haute Right Now: Aerie’s Unretouched Lingerie Campaign

Sorry Victoria’s Secret, there is a new lingerie brand on the rise. Aerie, a branch of American Eagle, recently released a new campaign emphasizing absolutely zero retouching on the models. The campaign features “real girls” in their natural state, tattoos and stretch marks included. The photos echo the likes of the notorious Dove campaign, as well as Make Up Forever promising no photoshop. We hope to see more campaigns like Aerie’s become the norm in the fashion industry.

Images via Refinery29.com
The Blog Team

2 Comments

  1. The campaign features “real girls” in their natural state, tattoos and stretch marks included. The photos echo the likes of the notorious Dove campaign, as well as Make Up Forever promising no photoshop. We hope to see more campaigns like Aerie's become the norm in the fashion industry. lingerie

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